THE MOST IMPORTANT COMPONENT OF DIGITAL MARKETING :-

WHAT ARE MOST IMPORTANT COMPONENT OF DIGITAL MARKETING ?

The Most Important Components Are:-

•  Search Engine Marketing
•  Social Media Marketing
•  Search Engine Optimization
•  Content Marketing
•  Email Marketing
•  Web Analytics
•  Conversion rate optimization (CRO)
•  Sales Funnels

What is Search Engine Marketing ?

1. SEARCH ENGINE MARKETING ( SEM )

•  SEM ( Search Engine Marketing ) is the process of gaining website traffic by purchasing ads on search engines.
•  Search Engine Marketing platforms
              •  Google : AdWords
              •  Bing Ads
              •. Yahoo : Search Ads

WHAT IS SOCIAL MEDIA MARKETING ?

2. SOCIAL MEDIA MARKETING

•  Social Media Marketing refers to the process of gaining traffic or attention through social media sites.
•  Popular Social Media Network :-
          •  Facebook
           •  Instagram
           •  Twitter
           •  Pinterest
           •  Linkedin
           •  YouTube

WHAT IS SEARCH ENGINE OPTIMIZATION ?

3. SEARCH ENGINE OPTIMIZATION

• ‌SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

•‌ The following are the 3 different types of SEO techniques:-

•  Black Hat SEO
• White Hat SEO
• Grey Hat SEO

WHAT IS CONTENT MARKETING ?

4. CONTENT MARKETING

•‌ Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

•‌ Benefits for enterprises that use content marketing:-

•  Increased Sales
•  Better customers who have more loyalty
•  Cost Saving

WHAT IS EMAIL MARKETING ?

5. EMAIL MARKETING

•‌ Email marketing ? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients

•‌ 94% of internet users use email, while only 61% use social media

•‌ 75% of adult online users say that email marketing is their preferred marketing method

WHAT IS WEB ANALYTICS ?

6. WEB ANALYTICS

•‌  Web analytics is the process of analyzing the behaviour of visitors to a website.

•‌  Enable a business to attract more visitors.

•‌  There are at least two categories of web analytics :-

•   off-site web analytics
•   On-site web analytics

WHAT IS CONVERSION RATE OPTIMIZATION ?

7. CONVERSION RATE OPTIMIZATION (CRO)

•‌  This is one of the most important topic in Digital Marketing and also one of my favourite.

•‌  Percentage of people going from one stage of the funnel to the next stage , For example

•    Landing page conversion
•   Lead to customer conversion

•‌  CRO can drastically affect the performance of your funnel.

•‌  A/B testing is the key to CRO.

WHAT IS SALES FUNNELS ?

8. SALES FUNNELS

•‌  An ideal sequence of events someone goes through to go from traffic to repeat customers.

•‌  It's a system that adds and removes barrier for someone to become a customer or repeat customer when it's appropriate.

‌ •  It can be simple and short or highly complex.

HOW TO LEARN DIGITAL MARKETING ?

‌Start a Blog: Practical knowledge is 100 times more valuable compared to theoretical knowledge.

‌Start Blogging as soon as possible.

•  ‌Today I am s digital marketing expert just because I practiced everything I learnt on my blog.

•  ‌The best part is that you can also create an amazing source of passive income while learning this useful skill.

‌•  Having a Blog on your resume will easily help you stand out.

‌•  Unlike other topics, Digital Marketing is highly based on practical training.

‌•  All you need is a computer/Laptop and an internet connection. You can even learn advanced digital marketing all by sitting in the comfort of your home in front of your laptop.

‌•  Although many institutes are charging massive fees (Rs 30,000-60,000/- ) for these courses, but I believe that all that can be learn for free.

‌•  Digital Marketing is highly dynamic, even today I am learning new things by actually practicing it.

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